Featuring on other, smaller playlists is a good way to work your way up and find your audience, especially if you are a new artist.
But I think New Music Friday really isn’t what is moving the needle. “It’s nice to get on there, it’s a nice ego thing: the editors at Spotify are showing their support. “Tracks on there have a very high skip rate,” says Amelie Bonvalot, a freelance digital business executive. Getting your song to 8m people isn’t so great if they immediately want to skip it – something that apparently happened to one global star’s new song earlier this year on New Music Friday – and some marketers have even started to warn managers and artists off their NMF addiction. In a world where the playlist is king, it is hardly surprising that getting on New Music Friday (NMF) has become the be-all and end-all of music streaming marketing, an opportunity to get your track in front of 8m people worldwide, including the vast majority of the Western music industry.Īnd yet perhaps it shouldn’t be. *This topic was discussed in-depth on Music Ally TV. Watch the show in full here Tags: Apple Music chartmetric curators independent curators Playlists Spotify Streaming
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